OPTIONAL SEASONAL OR NEW RELEASE ANNOUNCEMENTS WILL GO HERE
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT.
Before You Spend Another Dollar on Marketing, Make Sure You're Solving the Right Problem.
I help established small business owners identify what's actually holding back their growth and make informed decisions about what to fix, what to simplify, and where to invest next—without wasting time and money on marketing that solves the wrong problem.
Experienced strategic guidance for building a business that lasts.
Small businesses deserve better than expensive trial and error.
Curabitur eget ipsum sit amet arcu tempor.
Praesent mattis, ipsum sit amet placerat dapibus, est eros tempor neque, nec elementum dui ipsum non elit. Curabitur feugiat lacinia orci, non rutrum quam dignissim ac. Donec laoreet bibendum ligula, ullamcorper consectetur dolor consequat in. Nam fringilla purus vitae faucibus bibendum. Maecenas sollicitudin posuere blandit. Suspendisse fermentum vel sapien tempor
“She has the valuable ability to focus not just on the strategic ‘big picture,’ but also on the granular details to make sure that everything comes together. I've hired Katharine as a supplier many times and, given the opportunity, I'd hire her as a full-time employee without hesitation.”
– ED CHAMBLISS, FORMER COO, PHELPS AGENCY
Align Before You Amplify.
More marketing isn't always the answer. Sometimes what's holding back your growth has very little to do with your marketing.
Through my Aligned Marketing Method™, I look at the business behind the marketing to identify what's getting in the way and help you determine what makes sense for your business.
Here's how I can help you build a stronger foundation for growth:
1
Clarify: Stop Solving the Wrong Problem.
Before you invest in another marketing strategy, let's understand what's actually happening in your business. We'll get clear on who you serve, what they need, what your business promises, and where things aren't working together as well as they could.
The outcome: Know what's holding back your growth and what needs to change first.
2
Simplify: Make Your Business Easier to Market, Sell, and Run.
More offers, more marketing channels, and more activity don't automatically create more growth. We'll address the disconnects in your offers, pricing, business model, messaging, and customer experience so you can focus on what creates value for you and your customers.
The outcome: A business that's easier to understand, easier to buy from, and more sustainable to operate.
3
Amplify: Invest in the Marketing That Makes Sense for Your Business.
Once the right pieces are working together, you can make more informed decisions about how to reach the right customers and grow your business. I'll help you determine which strategies deserve your resources, what your marketing team should be focusing on, and what to continue, change, or stop.
The outcome: A focused marketing strategy that supports your business goals without wasting resources on disconnected tactics.
About Katharine McMahon
You've built something meaningful. I want to help you build a business that lasts.
I LOOK AT THE BUSINESS BEHIND THE MARKETING.
Years ago, while working for a telecommunications company, I was asked to evaluate whether our marketing promotions were working. What I discovered was that in some markets, the more we sold, the more money we lost.
We didn't need better promotions. We needed a different pricing strategy.
That's an important distinction, and it illustrates how I've approached strategy throughout my career.
With an MBA in International Management, approximately 35 years of business and marketing experience, and 16 years of owning my own business, I understand how businesses work—not just how marketing works. As a certified StoryBrand Guide, I also bring expertise in customer-centered messaging to my broader strategic work.
My job is to help you see what's actually happening, understand what matters, and make decisions you can confidently act on.
I'M ON A MISSION TO HELP 10,000 SMALL BUSINESSES BEAT THE ODDS.
In April 2020, I reached my tenth anniversary in business. Instead of celebrating that milestone, I was watching other small business owners fight to keep their doors open.
Having just reached ten years myself, I couldn't stop thinking about what it would take to help more small businesses reach that milestone.
That's when my vision took shape: to help 10,000 small businesses beat the odds and stay in business for 10 years or longer.
I believe our businesses touch people's lives in everyday ways, and how we serve our customers, employees, and communities matters. That belief is rooted in my faith.
And I also understand that businesses need to generate revenue to continue making a difference.
That's why I'm committed to making experienced strategic expertise accessible to small businesses—without requiring you to become a marketing expert yourself or hire an entire executive team.
GET CLARITY ON YOUR NEXT MOVE
Strategic Clarity Power Hour
Know something is holding back your growth but can't quite put your finger on it? Or perhaps you're considering a new strategy, a marketing investment, or a significant business decision and want an experienced outside perspective.
In this focused, one-on-one strategy session, we'll get to the heart of the matter. I'll share specific recommendations about what makes sense for your business and why, so you can move forward with greater clarity and confidence.
PUT A CMO IN YOUR BACK POCKET
BackPocket CMO™
You may already have talented people helping you with your marketing, but who's helping you decide what your business actually needs?
BackPocket CMO™ gives you ongoing access to senior-level business and marketing expertise without needing to hire someone to run your marketing function. Whether you're evaluating a new opportunity, considering a change to your offers, or deciding how to invest your marketing budget, you'll have an experienced strategic perspective to draw on.
Think of me as your CMO in your back pocket (or wherever you happen to carry your phone).
ADDRESS MORE COMPLEX STRATEGIC CHALLENGES
Custom Strategic Consulting
Maybe you're bringing a new business opportunity to market, rethinking your business model and offers, or trying to figure out why a seemingly sound growth strategy isn't producing the results you expected.
These challenges rarely exist in isolation. I bring decades of business and marketing experience to connecting the dots, identifying what needs to change, and developing a strategy that makes sense for your particular circumstances.
I especially love working with people who have a meaningful vision and something of substance to bring to the marketplace. Whether you need help with a defined strategic project or a more complex business challenge, we'll determine what it will take to move your vision forward.
“Katharine helped me niche my coaching business, helping me acknowledge, understand, and describe my perfect client so I could communicate to them effectively. She has a way of pinpointing the RIGHT thing to focus on, which gets you the fastest path to cash. And she explains the process in a way that even the marketing-challenged can understand and act on.”
– KRISTIN CLARK, GALLUP CERTIFIED STRENGTHS COACH & CREATOR OF COLLEGE PLANNING UNTANGLED
Small businesses deserve better than expensive trial and error.
© COPYRIGHT 2026 YOUR BUSINESS NAME | ALL RIGHTS RESERVED | TERMS AND CONDITIONS | CONTACT SUPPORT